Giddy Up Buckaroo
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I thought it would never happen. Yep…I finally found a niche to go back through 30 Day Challenge with and redo the process. This time it should go much faster. I’m really excited about this niche. I was very hesitant at first, but then realized that I needed to do something that I really like and will be enthusiastic about when it’s time to blog.
One reason why I was hesitant is that the niche requires reaching out to a group of people that on the whole contain very sophisticated customers and at the same time, contain very unsophisticated potential customers. Where that becomes a problem is that members of the first group are very reluctant to buy and have an extremely critical eye when reviewing a product. You have to really impress them. And they are not prone to buy into a service as much as they might be interested in some software.
The second group is even harder to reach because of their lack of sophistication. Especially when it comes to computer information and access. These potential customers are most inclined to pay for a service, but in a paper format that is available in their local area. But who knows, maybe there is more of a market than I think. The only way to find out is just do it….right?
Okay, enough stalling. The niche I have settled on is ….’drum roll please’……Horse Race Handicapping! I love horse racing. It is truly the ‘Sport of Kings’ and a magnificent experience when standing track side at the finish line and watch the horses come thundering down the stretch. The sound of hooves pounding the track…the smell….all the cheering and yelling from the crowd….it really can be an intoxicating experience.
So the idea is to setup a Horse Race Handicapping Blog that will discuss all things horsey basically, and….offer up free horse picks. I will do that for some time. It will be necessary to prove that the picks offered will be profitable and worth paying for down the road. I will be using software that I have written and is solely available to me. If nothing else, it will be a lot of fun. To keep it operating as it’s own entity, I will operate it using a pseudonym.
Once I get it up and running, I will post the URL and we’ll see how it goes.


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