Marketing Mistakes To Avoid
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
There are certain mistakes that every online marketer must avoid. Some are more damaging than others like most problems in life, some are little and some are huge. In fact the Internet is more protocol driven than ever before. That may not seem right, but when putting up a website and trying to get traffic to it, then it really becomes true.
It’s more like a battle between the search engine guys and the webmasters. The search engines are the lords of the playing fields and the webmasters are more the alchemists, trying to take Internet lead and turn it into gold. The search engines will gladly give you straw but won’t let loose of their stacks of lead very easily. It seems as though they want you to make mistakes.
The first item on the webmaster’s list that should be taken seriously, is the domain name they choose for their site. That is almost a catch 22 right now. As more people become website owners and webmasters, the more the demand for domain names increase. Which in turn eats up inventory. But it still stands that to be as successful as possible, you must, if at all possible, choose a domain name that is extremely relevant to your site. As inventory dries up, or becomes harder to acquire, that proposition becomes even harder to achieve. So if you are putting up a quilting site, don’t expect to be successful with dogbone.com as your domain name.
It is best if you can get a domain name that will have your main keyword in the domain name. For instance, quiltsRus.com or something like that when your main keyword would be quilts.
Another mistake that should be avoided at all costs, is selecting a name for your site that is somewhat abstract in nature. If you have a quilt site, then you better have the word quilt in your site title. I would also have the keyword in the sub-header too. The title Lucy Mae Sews just won’t get it. The search engines will actually penalize you for irrelevant mish-mash of phrases. You may be proud you are Lucy Mae and that you can sew, but the search engines want to be sure that when they send visitors to your site, that it mentions quilts based on your keyword selection.
There is a big problem if visitors that are interested in quilts want to get to a site like yours, but the search engines see Lucy Mae Sews at dogbone.com……Don’t count on seeing any search engine visitors soon. Now my example here is really blown out of proportion, but it is to make a point. Search engine’s algorythims are getting more sophisticated all the time. Out fooling them is a constant struggle. Only the very hardy and clever webmaster is going to be successful.
Another pitfall to avoid is to make sure you don’t post just any old type of crap on your site. The content, whether it be a blog or a static site, needs to be relevant also. You’re committing Internet suicide if you put up content on a myriad of subjects. Especially if they have nothing to do with your list of keywords, or you overall subject matter. I’m speaking of commercial sites mostly. Personal blogs are just that, the personal happenings in one’s life. So the subject matter will vary tremendously in most cases. But that can’t be true with a site you are attempting to commercialize.
The three things I have covered may seem simple concepts and they are, but you’d be surprised how many millions of sites do just what I said not to do. When you do a search for say online poker, and you get a Google listing that says there are 280,000,000 sites, you can bet your last dollar that there are a bunch of them that are making these exact mistakes.
It’s a very competitive world out there. And only the strong and clever survive. You may not be able to rank like major competitors of yours, but with some very selective keyword research and doing things the right way, you can grab a nice little portion of the commercial business on the web.
Discussion Area - Leave a Comment